Yogalilies

Yogalilies is a Yoga, Pilates and Barre studio in Newcastle upon Tyne. Their philosophy is to create a yoga playground for you to explore and find what kind of sessions work for you – be it a zen Yin Yoga class or a powerful Pilates workout. We have been working with Yogalilies for over 3 years, from pop-up events and social media campaigns to branding and blogs. Most recently we have been focusing on increasing interactions on both Facebook and Instagram.

Objectives

  • To create a fresh look and feel, and make posts that resonate with followers
  • Increase organic traffic from Instagram by 10% within the first 3 months
  • Promote conversation and comments between the brand and its followers.

Strategy

  • We looked at refreshing the posts, and organised a photo shoot to allow us to share in-studio images of the teachers, that we could use on the social platforms.
  • The production of video posts also became paramount
  • Creating a fun tone of voice and engaging with followers was an essential element.
 

Work

Yogalillies-casestudy-circle

Results

We worked with Yogalilies to re-brand the look and feel of their posts, ensuring that each Instagram and Facebook image offered the customers added value. So whether that was tips on how to learn a new yoga pose, a 5min free meditation or sharing our tips on the best places to visit. We wanted to engage the audience ask their opinions and share the things we love with the broader digital community. Since we made the changes 3-months ago in Nov 2017 Comments have increased by 51%!

+31% 

Increase in monthly memberships

+50% 

Increase in social media comments

+80% 

Increase in social post reactions

+37% 

Increase in Instagram web traffic

Testimonial

Lissa Foley-Hughes
LISSA FOLEY-HUGHES

“I hired Listen and Like to run our social media and also to plan and promote our events. They have been a revelation! Understanding our budget and audience, with endless ideas we have been able to grow our profile without losing the core audience. Classes and courses that were a struggle to fill are now sold out! I love that marketing is now FUN!”