Wallpaper* Magazine
Wallpaper* is a world-renowned design and lifestyle UK magazine, that inspires and informs a sophisticated, international and creative audience.
After updating their website and online offering, they were looking for a marketing agency to assist them in cleaning up and optimising their Pinterest platform, with the primary aim being to increase their reach and generate more traffic and engagement.
Objectives
- Implement best practices and pin regular content
- Increase reach, follows and saves
- Increase website traffic
- Write a Pinterest guide for the team
Strategy
- Ensure all Pins were Rich Pins
- Delete boards that were not performing & fix broken links
- Research and implement Keywords, descriptions and Hashtags
- Create Pinterest specific images
- Produce 25 new boards
Team training guide
Work
Results
Since we have implemented best practices and updated the Wallpaper*’s Pinterest platform it has become an essential tool for driving brand awareness and traffic. Wallpaper*’s increased presence on the platform has allowed design-led consumers to access the wealth of advise that this iconic brand’s website articles offer, exposing them to an even broader global audience.
+59.44%
Increase in daily impressions
+338.89%
Increase in Saves
with highs of 215 a day
+16.46%
Increase of overall monthly
views to 3,634,647
Testimonial

ANTHONY THORNTON
“Listen and Like brought a huge amount of knowledge and experience to enhance the offering of Wallpaper* on Pinterest. Their holistic approach combined with a peerless attention to detail resulted in a brilliantly delivered project.”