Wallpaper* Magazine

Wallpaper* is a world-renowned design and lifestyle UK magazine, that inspires and informs a sophisticated, international and creative audience.

After updating their website and online offering, they were looking for a marketing agency to assist them in cleaning up and optimising their Pinterest platform, with the primary aim being to increase their reach and generate more traffic and engagement.

Objectives

  • Implement best practices and pin regular content
  • Increase reach, follows and saves
  • Increase website traffic
  • Write a Pinterest guide for the team

Strategy

  • Ensure all Pins were Rich Pins
  • Delete boards that were not performing & fix broken links
  • Research and implement Keywords, descriptions and Hashtags
  • Create Pinterest specific images
  • Produce 25 new boards

Team training guide

Wallpaper* asked us to commission a how-to and best-practises guidebook for their team to use on a day-to-day basis that covered everything there is to know about Pinterest.
 
We broke the guide down into several sections that covered designing Pins, pinning, writing descriptions, hashtags, board topics, followers and guest boards along with analytics, running paid campaigns and using the scheduling programme Tailwind. Each section was filled with step-by-step guides plus tips and tricks. We also gave the team a full understanding of the platform and gave advise on content creation, planning content on a monthly basis and how to build an audience.

Work

Results

Since we have implemented best practices and updated the Wallpaper*’s Pinterest platform it has become an essential tool for driving brand awareness and traffic. Wallpaper*’s increased presence on the platform has allowed design-led consumers to access the wealth of advise that this iconic brand’s website articles offer, exposing them to an even broader global audience.

+59.44% 

Increase in daily impressions 

+338.89% 

Increase in Saves

with highs of 215 a day

+16.46% 

Increase of overall monthly

views to 3,634,647 

Testimonial

ANTHONY-THORNTON
ANTHONY THORNTON

“Listen and Like brought a huge amount of knowledge and experience to enhance the offering of Wallpaper* on Pinterest. Their holistic approach combined with a peerless attention to detail resulted in a brilliantly delivered project.”