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Now we bet you thought setting up your social media platforms was going to be the hardest part? No. You may stress about actually having to post regular content on them but don’t worry. It’s not as scary as it might seem.

The first thing to do is to create a social media plan. Set out each day of the week along the top and then have your platforms down the side. Include both the image, text and any hashtags you might use for each post. Try filling out your plan or schedule once a week. Say on a Friday, then check your spelling, grammar on Saturday and schedule the post on a Sunday.

If you create this structure, it makes it easier to maintain regular content. As you get into the habit of filling out your plan each week! Now you’ve got a nice spreadsheet you just need to come up with the content. Easy! Huh. Before you run for the hills just sit down and consider the following things.

1 – What are your objectives? 

Do you want to create more conversations? Increase followers? Get more post likes, attract males? 40-year-olds? What are your primary goals! It may seem simple but few businesses will consider this before producing the content. Once you have the aims written down you need to figure out how you’ll achieve them?

2 – Who is your target audience? 

To meet your aim, you need to understand and relate to your core audience. You should create a document that shows the age range, sex and interests of your audience. Then make this information visible. Put it on your wall and remind yourself who you’re speaking to each day. Think about what topics interest your followers as they are the people that matter.

3 – Topics and themes

Everyone needs some core themes or topics when producing content. Decide how many times a week you want to post? We tend to recommend to post five times a week for Facebook and Instagram. If you use Twitter or Snapchat you’ll need to be posting at least two or three times a day.

As an example, if you were going to post five times a week you’ll need five different themes. Here are some of our theme ideas to get you started.

  • Quote of the day
  • Throwback Thursday
  • Top tip
  • Blog post
  • Inspirational image
  • Customer of the week
  • Behind the scenes photos
  • Share a helpful resource
  • Favourite product
  • Topical event

4 – Resources

What do you have? Ask yourself what resources do we have? Do you have the knowledge to share? or is there a great photographer amongst you? Do you have a vast array of blog posts you can share with your audience?

Think about what you already have, and for what you don’t figure out how you can obtain these things.

5 – Obtaining images

If you need images you should always use your own first. Then if you need more resources take images from free image websites. These sites make it okay to use their images, without giving photo accreditation.

You should never steal images or use pictures that you found on Pinterest. If you want to use another company’s content share it on Facebook or re-tweet it on Twitter. When it comes to Instagram, you need to ask the person if you can re-gram a post. Then make sure you use their handle to tag them.  This way everyone is aware that you are using their content.

6 – Free images

Don’t know where to start getting free images. Here are a few websites that we recommend:

7 – Hashtags

To try and reach a large audience, and gain more followers. It’s important to use relevant and popular hashtags. Research the most popular hashtags before you post your content. The easiest way to see what’s trending is to look on Twitter itself. As it will tell you the top 10 hashtags that are popular within your network.

If you want to be more accurate to your niche, you can look up what the most popular hashtags are. To do this use the marketing tool >> Trendsmap

If you aren’t sure what the hashtags mean, Tagdef will help you.  As not only does it provide you with the most popular hashtags, by trend or week. It also gives you the definition of what they mean too.

8 – Scheduling your posts

For a more personal feel, it’s best to be direct. So instead of scheduling your posts using HootSuite you can just log into Facebook. Then schedule the weekly content direct. Same with Twitter, use TweetDeck to schedule your posts!

If you use Instagram or Snapchat, you need to set a reminder on your phone and then post your content on the day. Just make sure you have a charged phone and signal at the time you want to post.

9 – Check your stats

As a small to medium business, the advantage that you have over the big corporations. Is that if your social media content isn’t working you can change it up immediately! You don’t need to get approval from 10 different heads of department.  You can act straight away and react to real-time situations.

Now it’s best to give content a chance to work. We recommend trying a new type of post such as ‘Quote of the day’ for at least one month to see if it works. Also when trialling new content post it at the same time of day, each day for a week.

Then if that time of the day has a decreased reach and few interactions change the time the following week. Don’t scrap something that doesn’t perform well. Make sure you use your data to make informed decisions.

10 – Reporting

Try and create a monthly report to keep track of your progress. It doesn’t need to be complex.  Simply maintain a record of the page likes or followers for each platform.  Along with the most successful posts.  Then you can continue to produce the content that does well and let go of the material that doesn’t.

We hope that this blog will help you to create and post fun, interesting and shareable content. If you have any other questions, get in touch, and we’ll help you as much as we can!

Happy posting.

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