Radiant Sol Yoga 

Radiant Sol Yoga is a Yoga Studio in Port Melbourne Austrailia and specialises in heated yoga offering Yin, Slow-flow and Power yoga sessions. They’re also the only studio in Australia offering Horse and Yoga integration workshops which combines yoga, mindfulness and equine therapy. We were approached by RSY to help them create some specific marketing materials for their Horse & Yoga workshops and Thailand retreat as well as designing and writing a weekly email that they could send to their subscribers. 

 

Objectives

  • To write a press release promoting the new Horse and Yoga workshops that educate, excite and drive people to try this beautifully connective practice. 
  • With regards to the Thailand retreat, we wanted to create a real buzz not just around the yoga but around the destination of Thailand and the excitement of exploring a new and diverse country. 
  • As for the newsletter, RSY really wanted to bring a little joy to their subscriber’s inbox each week. As well as creating a clean, modern design they wanted a lighthearted tone of voice and copy that truly engaged people.

Strategy

  • We set about compiling all of the best bloggers and journalism contacts to send our press release too. We also organised an open day event where the media could try out the workshops for themselves generating free online blogs, social posts and news stories.
  • For the yoga retreat, we combined, print, online and email strategies to firstly enough members to join and then took out Facebook adverts to encourage the wider Melbourne and Sydney Yoga devotees book a retreat too.
  •  As for the newsletters we featured new courses, classes and workshops that were unpopular and shone a spotlight on them. Using strong visuals, testimonials, offers and fun copy we encouraged members to book in and fill up empty classes.

Work

RSY-Retreat-flyer-V5--Web-RGB

Results

 Although we only had 8-weeks to create and implement a strategy we were thrilled with the positive results and 12-months on the Horse and Yoga workshop is so successful the RSY team have had to double the number of sessions they run to meet demand.

+40% 

Increase in class enquires

+16% 

Increase in email open rate

+12% 

Increase in email purchase rate

Testimonial

maelani-mills
Maelani Mills

“Jane and Jay were a pleasure to deal with. Our small business was in a state of transition at the time, and things were always hectic, but they kept our newsletters and social media churning out smoothly with great content and clever design ideas. Listen and Like was quick to understand exactly what we wanted and provided great support. Highly recommended.”