DURHAM CREATIVE LEARNING WEEK

We applied to work with the County Durham Cultural Partnership to launch County Durham Creative Learning Week a communications campaign that they hoped would raise the profile of the fantastic arts and cultural offer available to children and young people at school within the area. 

The campaign ran from Monday 11th – Sunday 17th  June 2018 and our aim for the week was to promote creativity in its broadest sense, covering all art forms, as well as museums and heritage.

Objectives

  • To create a fresh brand identity and tone of voice.
  • Develop an online strategy and build brand awareness
  • Build greater awareness of arts and culture.
  • Encourage schools in County Durham to place an even greater focus on creativity.
  • Celebrate the commitment of key stakeholders
  • Encourage teachers and educators to engage with the campaign.

Strategy

  • We set about compiling all of the best bloggers and cultural and creative organisations to engage with on social media.
  • We planned to create interactive content that would encourage people to support the campaign such as our interactive map and as well as creating an at-home craft activity.
  • We planned to create social posts that inspired the local community to be more creative and then share their own creative or cultural activities with us. 

SOCIAL POSTS

Results

After assessing all three platforms, I can say that Twitter had the most significant impressions with 60,615. Twitter has been the key to this campaign and has proven that it’s the best platform to reach teachers. It grew organically due to the support of educators, teaching staff and local organisations.   The best performing post overall was the sheep-peg puppet video and the interactive map which out-performed all other media.   From Twitter to Facebook to Instagram the campaign has grown in engagement, and #DCLW18 found a loyal fanbase of 60% Durham based followers.

81,225 

Social Impressions 

+518

New followers

3,881

Social Post Engagements

Testimonial

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SALLY DIXON

‘Listen & Like impressed from the outset with a brilliant presentation – and went above and beyond to deliver a fantastic campaign. Jane our lead on the project has a background in fashion PR and that gave her a real cutting edge – she brought a level of innovation and creativity to the Creative Learning Week campaign that we have rarely seen before in the cultural sector. Listen & Like worked extremely hard to build a social media following from a standing start, and quickly built relationships with organisations and individuals across the county. The quality of the graphic design, photography & short films, produced by Jay was superb, and nothing was ever a problem. They were highly organised, and always responded swiftly, and Jane had fantastic people skills. I would recommend Listen & Like unreservedly.’

Sally Dixon

Assistant Director – Partnerships and Communications – Beamish, The Living Museum of the North

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EILEEN ATKINS

‘Listen & Like led the first ever Durham Creative Learning Week campaign. Working effectively across all the partner organisations to create interesting content such as an interactive map along with a comprehensive social media plan. I would look to use them for future campaigns, everyone across the partnership was incredibly thrilled with what they achieved in a very limited amount of time. I was especially impressed with Jane’s relationship skills as she had to collaborate with so many different organisations, yet she made the process look easy.’

Eileen Atkins

Area Manager: Tees Valley and County Durham, Culture Bridge North East