DURHAM CREATIVE LEARNING WEEK
We applied to work with the County Durham Cultural Partnership to launch County Durham Creative Learning Week a communications campaign that they hoped would raise the profile of the fantastic arts and cultural offer available to children and young people at school within the area.
The campaign ran from Monday 11th – Sunday 17th June 2018 and our aim for the week was to promote creativity in its broadest sense, covering all art forms, as well as museums and heritage.
- To create a fresh brand identity and tone of voice.
- Develop an online strategy and build brand awareness
- Build greater awareness of arts and culture.
- Encourage schools in County Durham to place an even greater focus on creativity.
- Celebrate the commitment of key stakeholders
- Encourage teachers and educators to engage with the campaign.
- We set about compiling all of the best bloggers and cultural and creative organisations to engage with on social media.
- We planned to create interactive content that would encourage people to support the campaign such as our interactive map and as well as creating an at-home craft activity.
- We planned to create social posts that inspired the local community to be more creative and then share their own creative or cultural activities with us.
Here is a wonderful video from our visit to @aucklandproject @No42TAP. Where we met children from #HartsidePrimaryAcademy as they looked around the Mining Art Gallery, created prints and tried charcoal sketching. #DCLW18 #arted pic.twitter.com/rkLOWvKqJT— durham creative learning week (@DurhamCLW) June 13, 2018
We were so excited to meet up with Dylan from @JackDrumArts to interview him as part of #DCLW18 What an inspirational person. His drumming skills were very impressive too!#Creativelearning #edchat #musiced pic.twitter.com/927tTp0u6x— durham creative learning week (@DurhamCLW) May 30, 2018
Take a look at what happens @jackdrumuk Cree-ate Youth Cafe every Wed night, 4-6pm at #TheBlueStoneTeaShop. These sessions are all about building friendships, learning crafts, teamwork and sharing stories & feelings. Plus the kids can enjoy cake! pic.twitter.com/eKUMEO7lkl— durham creative learning week (@DurhamCLW) June 14, 2018
We'd just like to thank everyone involved for helping to make #DCLW18 a huge success! Hopefully, this week has showcased the incredible creativity and cultural learning on offer within County Durham. We can't wait to do it all again in 2019. pic.twitter.com/y3RiuIM26M— durham creative learning week (@DurhamCLW) June 19, 2018
After assessing all three platforms, I can say that Twitter had the most significant impressions with 60,615. Twitter has been the key to this campaign and has proven that it’s the best platform to reach teachers. It grew organically due to the support of educators, teaching staff and local organisations. The best performing post overall was the sheep-peg puppet video and the interactive map which out-performed all other media. From Twitter to Facebook to Instagram the campaign has grown in engagement, and #DCLW18 found a loyal fanbase of 60% Durham based followers.
Social Post Engagements
‘Listen & Like impressed from the outset with a brilliant presentation – and went above and beyond to deliver a fantastic campaign. Jane our lead on the project has a background in fashion PR and that gave her a real cutting edge – she brought a level of innovation and creativity to the Creative Learning Week campaign that we have rarely seen before in the cultural sector. Listen & Like worked extremely hard to build a social media following from a standing start, and quickly built relationships with organisations and individuals across the county. The quality of the graphic design, photography & short films, produced by Jay was superb, and nothing was ever a problem. They were highly organised, and always responded swiftly, and Jane had fantastic people skills. I would recommend Listen & Like unreservedly.’
Assistant Director – Partnerships and Communications – Beamish, The Living Museum of the North
‘Listen & Like led the first ever Durham Creative Learning Week campaign. Working effectively across all the partner organisations to create interesting content such as an interactive map along with a comprehensive social media plan. I would look to use them for future campaigns, everyone across the partnership was incredibly thrilled with what they achieved in a very limited amount of time. I was especially impressed with Jane’s relationship skills as she had to collaborate with so many different organisations, yet she made the process look easy.’
Area Manager: Tees Valley and County Durham, Culture Bridge North East