Citizen Femme

Citizen Femme is a travel brand that creates content for women by women. With a team of female travel writers and influencers from over 35 countries, they offer news, reviews, and intelligent travel advise.  They approached us as they wanted to start using Pinterest alongside creating new and innovative posts on Facebook that would increase their web traffic. In addition to working on their social platforms, we re-designed their monthly newsletters, creating a new contemporary and sophisticated email update.

 

Objectives

  • Implement best practices on Pinterest and pin regular content 
  • Run Pinterest paid campaigns 
  • Increase website traffic from Facebook and Pinterest 
  • Re-design the email newsletter 

STRATEGY

 

Pinterest

  • Implement Rich Pins 
  • Create boards – research and implement Keywords, descriptions and Hashtags 
  • Create Pinterest specific images to promote 
  • Create content and build an audience 

Facebook

  • To increase the number of people interacting with the brand 
  • Increase the traffic from boosted posts 
  • Create conversations 
Email Newsletters
  • To create a clean, sophisticated look 
  • Create GIF animations that are used within the emails to promote certain online features 
  • Increase the click-through rate

WORK

newsletter

Results

We worked hard to deliver engaging and memorable posts that would appeal to affluent 20-40-year-old female travellers and to have such incredible results in only 6-months was satisfying. To see the website clicks for Pinterest alone increase by 166.67% in just the first month was incredible. By the 3rd month, the click-through rate had increased by 260.42%. That was due to re-marketing the website articles for each platform and generating enough intrigue with each image to encourage followers to click through to the website to find out more. 

+416.6%

Increase in Clicks, after 3 months

+261.6% 

Increase in Saves

+259.4% 

Increase in monthly views

Testimonial

SHENNA-BHATTESSA
SHENNA BHATTESSA

“Listen and Like was very helpful in designing the new newsletter templates for Citizen Femme. I also asked them to manage the social media accounts and grow traffic to the website via these platforms. Their designs were eye-catching and effective, and they delivered creatives in a timely manner, and I would be happy to work with them in the future”